Market Analysis

According to the U.S. Department of Education Annual Report for 2006, there are over 94,000 public K-12 schools in the United States employing 3.3 million teachers and nearly 88,000 principals, and reaching 56 million students. According to the National Center for Education Statistics, there are approximately 27,000 private K-12 schools in the country with 5.3 million students and 404,000 FTE teachers. In addition, there are 6,614 public and private post-secondary institutions in the United States, with over 16 million students and over 1.1 million faculty members. The Go Green Initiative seeks to create environmental change on every campus across the country, affecting millions of students, teachers and parents. Therefore, the market opportunity for sponsors that align themselves with the Go Green Initiative is extraordinary!

Past experience has shown that schools are eager to adopt the Go Green Initiative when presented with the program, even without incentives. However, we have found that financial incentives provide school communities with the ability to create optimal conditions for Go Green success. Schools need two things that the Go Green Initiative supplies: (1) a simple environmental education program that encompasses all aspects of a school's environmental impact; and (2) the necessary funding to acquire goods and services to make their Go Green program as successful and enjoyable as possible for participants.