With over 127,000 educational institutions in the United States, the potential for market growth is nearly limitless. Even if the Go Green Initiative were in every one of these institutions today, the program's market growth would increase as the swelling population of the U.S. continues to produce both larger Kindergarten classes and increased immigrant student populations.
Additionally, as the U.S. population continues to increase exponentially, the need for a results-oriented environmental program also increases. As less landfill space and fewer natural resources per capita become the reality of our society, programs that help citizens take control of their waste management will ensure the U.S. maintains its high standard of living without exhausting the resources needed to fuel that standard of living.