
Teachers and principals are busy people! They are under increasing pressure to teach an incredible amount of core curriculum each year, and do not have time in the school year to introduce superfluous environmental education (EE) curriculum. They need simple strategies for integrating EE into all classrooms, and they need a program that does not require a PhD in environmental science in order to implement it. They need a program that covers all aspects of their campus’ environmental impact, but is flexible and respectful of site-based goal setting and decision making. They need a program that involves all sectors of the campus stakeholders, so the work is divided among many, and the burden is light on all. They recognize the value of a three-dimensional approach to EE that promotes the critical thinking kids will need in the future. They have learned that one-dimensional programs that focus on only one aspect of EE are frustrating, and that disjointed efforts produce shallow and short-term results.
Schools across the nation are embracing the Go Green Initiative (GGI), because it is the only program that was developed based upon both environmental research and market research. We consider teachers, principals, custodians, parents and students our customers, and we engage in in-depth, ongoing market research to ensure that the users of our program are getting all they need in order to succeed. School communities that have adopted the Go Green Initiative tell us they enthusiastically endorse the program because: